Never Leave a Question in the Government Evaluator’s Mind


Format: E-course
Duration: Approx. 90 minutes
Instructor: George Cornwell, Cavalry Consulting
Learning Credits: 1.5 CPEs, 1.5 ATCs
*This course was recorded on April 20, 2022.

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The information presented in a proposal must be clear and compelling to ensure its success. George Cornwell, an evaluator for the government for 35 years, knows this better than anyone else. He has read too many proposals that fell short because they lacked one or more necessary elements.

The way you present your ideas can make all of the difference between whether people are interested enough to read all the way through to what it is that you’re offering them, as well as being able to easily understand exactly why YOUR services would solve a problem or issue at hand effectively without any additional explanation.

In this course, you will learn the following:

  • The importance of consistency
  • Attention to detail
  • Pros and cons for using photos and graphics
  • The use of solicitation terminology

Target Audience: marketing professionals to include proposal managers and their teams


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