Vendor Activation, Visibility, and Engagement Best Practices

$85.00

Format: Live webinar (on-demand recording available on February 26, 2026)
Date: February 17, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs

*Your registration includes access to the on-demand recording.

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Description

Before you can gain visibility, win contracts, and get paid by government agencies or prime contractors, you need to be properly set up as a vendor. Yet vendor registration and supplier onboarding are often misunderstood, over-applied, or treated as a box-checking exercise rather than a strategic business decision.

This course explains the core principles of vendor activation and supplier onboarding—why registration exists, when it’s required, when it isn’t, and how to determine what applies to your specific contracting path. Rather than focusing on a single system or form, you’ll learn how vendor and supplier registrations function across federal, state, and local environments, as well as within prime contractor vendor databases. You’ll also see how these registrations support not only eligibility but also payment, vendor visibility and marketing, sourcing, and small-business utilization efforts.

In this course, you will learn:

  • Why vendor registration and supplier onboarding exist in the first place
  • When registration is required—and when it may not be necessary
  • How to determine which registrations apply to your business and target buyers
  • The benefits of registration
  • Why maintaining and updating registrations is critical to remaining active and visible
  • How federal, state, and local vendor registration processes differ
  • Where to find trusted training, resources, and support for registration and onboarding
  • Why small business certifications and status matter in vendor and supplier systems

This course does not provide step-by-step instructions for completing specific registration systems. Instead, it equips you with the knowledge to make informed decisions, avoid unnecessary effort, and take the right next step—whether that means formal registration, subcontractor onboarding, certification alignment, or targeted guidance through additional training or local support resources.

By the end of this course, you’ll understand how vendor activation, visibility, and engagement work together to position your business for opportunity, recognition, and payment—without wasting time on registrations that don’t fit your strategy.

Target Audience: Business owners, BD, marketing and sales personnel, and anyone responsible for vendor registrations.

Meet Your Instructor:

Carroll Bernard

CARROLL BERNARD, Co-Founder & Managing Member, Waypoint America LLC dba Govology

Carroll Bernard is the Co-Founder and Managing Member of Waypoint America LLC dba Govology. He brings deep government contracting expertise from serving as a government buyer, small business contractor, and procurement advisor. His career includes acquisition roles in the U.S. Navy Supply Corps, the City of Vancouver (WA), and the Department of Veterans Affairs as a warranted Contracting Officer. He later served at the U.S. Small Business Administration (SBA) as a Business Development Specialist supporting 8(a) firms, and also as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. After federal service, Carroll helped small businesses compete for government contracts as a Procurement Counselor with the Department of Defense APEX Accelerator program (formerly PTAP). In 2015, he and his team launched Govology’s online training platform, which has trained over 20,000 business professionals through partnerships with nonprofits, government agencies, universities, and corporations.

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