An Introduction to Winning Business in the Government Marketplace (2026 Update)

$0.00

Format: Live webinar (on-demand recording available on January 22)
Date: January 13, 2026
Time: 1:00 p.m. EST
Duration: Approx. 90 minutes
Presented by: Carroll Bernard (Govology)
Learning Credits: 1.5 CPEs, 1.5 ATCs

*Your registration includes access to the on-demand recording.

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Description

Government procurement can feel complex and intimidating, especially for businesses new to the space. This training provides a high-level, birds-eye view of government contracting, helping you understand how the system works, what opportunities exist for small businesses, and what it takes to get started.

In this webinar, you will:

  • Explore the multifaceted world of government procurement and gain a clearer understanding of what it entails
  • Discover the advantages available to small businesses, including special incentives and set-aside programs
  • Learn how small businesses participate and compete within the government contracting space
  • Understand what it means to be “Procurement Ready” and the basic steps and prerequisites involved
  • Identify common challenges small businesses face in government procurement
  • Learn about practical approaches to addressing those challenges through real-world examples and success stories
  • Gain awareness of how to build connections, identify helpful tools, and navigate the government contracting landscape

This introductory webinar is designed to build foundational understanding and set realistic expectations for businesses considering government contracting.

Target Audience: This training is designed for individuals and organizations who are new to or exploring government contracting, including:

  • Small business owners considering government contracts for the first time
  • Entrepreneurs evaluating whether government procurement is a good fit for their business
  • Early-stage government contractors seeking a clearer, big-picture understanding of the landscape
  • Business development, sales, or operations staff responsible for exploring new revenue channels
  • Consultants, advisors, and support professionals who work with small businesses entering government contracting

No prior government contracting experience is required. The training is intended to provide foundational awareness and context—not advanced tactics or deep technical instruction.

Meet Your Instructor:

Carroll Bernard

CARROLL BERNARD, Govology CEO & Co-Founder

Carroll Bernard is the CEO and Co-Founder of Govology.com. He has an extensive background in government contracting, resulting from his experience as a government buyer, a small business contractor, and a procurement advisor.

Carroll started his acquisition career in the U.S. Navy Supply Corps, where he provided logistical support and acquisition management as a Supply Officer. After leaving active duty, Carroll continued his acquisition career in the Procurement Services Department of the City of Vancouver, WA, and later as a warranted Contracting Officer at the Department of Veterans Affairs. Carroll’s last federal employment was at the U.S. Small Business Administration (SBA), where he served as a Business Development Specialist for 8(a) companies in the Business Development Program. He also served as the SBA Portland District’s Veteran Business Development Officer and Primary HUBZone Liaison. Through his duties at the SBA, Carroll became a subject matter expert in small business programs, federal certifications, the SBA Mentor-Protégé Program, teaming, and small business contracting with federal agencies.

After his career in the federal government, Carroll supported small businesses in government contracting as a Procurement Counselor with the Defense Logistics Agency’s Procurement Technical Assistant Program (now Department of Defense APEX Accelerator), established to expand the number of companies capable of participating in government contracts.

Carroll has supported vendor outreach, education, and success in many ways. In 2015, Carroll and his team at Govology launched a world-class online training platform for government contractors. Since then, they have trained over 20,000 business professionals and saved small businesses millions of dollars through their collaborative partnerships with non-profit organizations, government agencies, universities, and corporations that share their mission and passion for powering up small businesses. As a result, Carroll and his wife, Elena Bernard, PhD, were named 2020 Small Business Champions by the U.S. Small Business Administration.

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