How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think


About this product

Format: E-course
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies
*This course was recorded on March 18, 2021. 


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Does this sound familiar? “Hi, we’re a VOSB or SDVOSB that provides. . .” Small business offices, your mentors, your colleagues, and small business counselors all tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours!”

The truth is, your small business certification alone will not get you very far. You need to think like a business that provides value rather than a company with socio-economic status. In this webinar, you will learn real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process on introducing yourself and your company at conferences, with partners and government decision-makers, what to do during government meetings, and how and when to properly communicate your socio-economic status.

This course provides award-winning tactics and strategies that have directly helped companies win more than $2.8 billion in definitive contracts and more than $30 billion in multiple-award contracts. As a result of these strategies, Mr. Frank, managing partner at RSM Federal, was awarded SBA’s Veteran Business of the Year and Small Business Advocate of the Year by the Society of American Military Engineers.

Target Audience: Small businesses pursuing federal contracting opportunities

1 review for How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think

  1. This is very good information for communicating effectively with your government buyers and customers.
    Even the asides are noteworthy.
    You will want to listen again and again to make sure you have gleaned all the important tips.
    The slides are print worthy and provide a good skeleton for making your own changes.
    Thank you so much.

    CTRUMBLE (verified owner)

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