How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think


About this product

Format: On-demand webcast
Duration: Approx. 90 minutes
Instructor: Joshua Frank
NCMA Certifications: 1.5 CPEs
APTAC Certifications: 0.75 ATC
APTAC BOK: C.21 Marketing to Government Agencies


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Does this sound familiar? “Hi, we’re an 8a, VOSB, or WOSB that provides. . .”

You probably heard the same advice from your mentors and colleagues: “Put it front and center! There are federally mandated set-asides for your company! Large companies require sub-contracting plans for companies just like yours! Use your status!”

Now ask yourself: “Do large companies tout their status?” Do they say, “Hi, we’re a large business that provides. . .”? No. Of course not. So why do you? You need to think like a business that provides value rather than a company with a socio-economic status.

In this course, you will learn real-world techniques, strategies, and examples of how to “softly” and “effectively” communicate your status, differentiate from the competition and facilitate a perception of corporate maturity.

You will learn methods for communicating quantifiable and qualifiable metrics that focus on the value of your solutions.

You will also receive a step-by-step process for introducing yourself and your company at conferences, with partners and with government decision makers; what to do during government meetings and how and when to properly communicate your socio-economic status.

This course provides award-winning techniques and strategies that have directly helped companies win more than $1.8 Billion in government contracts. As a result of these strategies, the presenter, Mr. Joshua Frank, managing partner of RSM Federal, received the SBA’s Veteran Business of the Year and the Society of American Military Engineers (SAME) Small Business Advocate of the Year awards.

Target Audience: Small business contractors pursuing opportunities in the federal marketplace

1 review for How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think

  1. This is very good information for communicating effectively with your government buyers and customers.
    Even the asides are noteworthy.
    You will want to listen again and again to make sure you have gleaned all the important tips.
    The slides are print worthy and provide a good skeleton for making your own changes.
    Thank you so much.

    CTRUMBLE (verified owner)

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