How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think (2022 Update)

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About this product

Format: E-course
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
Learning Credits: 1.5 CPEs, 1.5 ATCs
APTAC BOK: C.21 Marketing to Government Agencies
*This course was recorded on February 10, 2022.

$75.00

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Description

Does this sound familiar? “Hi, we’re an 8(a) firm or an SDVOSB firm that provides. . .” Small business offices, your mentors, your colleagues, and small business counselors all tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours! Use your certification.”

The truth is, your small business certification alone will not get you very far. You need to think like a business that provides value rather than a company with socio-economic status. In this webinar, you will learn real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process on introducing yourself and your company at conferences, with partners and government decision-makers, what to do during government meetings, and how and when to properly communicate your socio-economic status.

This training provides award-winning tactics and strategies that have directly helped companies win more than $13.5 billion in definitive contracts and more than $30 billion in multiple award contracts. 

Managing Partner at RSM Federal, Mr. Frank is the author of multiple Amazon bestsellers, including An Insider’s Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations, Game Changers for Government Contractors, and The Government Sales Manual. Mr. Frank has been honored with SBA’s award for Veteran Business of the Year; Industry Small Business Advocate of the Year by the Society of American Military Engineers (SAME); and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.

Target Audience: Small business owners, marketing, sales, and proposal professionals

1 review for How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think (2022 Update)

  1. This is very good information for communicating effectively with your government buyers and customers.
    Even the asides are noteworthy.
    You will want to listen again and again to make sure you have gleaned all the important tips.
    The slides are print worthy and provide a good skeleton for making your own changes.
    Thank you so much.

    CTRUMBLE (verified owner)

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