Description
Winning government contracts isn’t just about what you offer—it’s about understanding who’s involved in the process and how to engage them at the right time.
In this training, you’ll gain a clear, practical understanding of the key government personnel who influence buying decisions—and how to position yourself with each one to move opportunities forward.
What You’ll Learn
- The key roles in the government contracting process—and how they interact
- Who makes decisions vs. who influences them behind the scenes
- When to engage each stakeholder during the procurement lifecycle
- Proven strategies to build relationships that lead to contract wins
Why This Matters
Many contractors lose opportunities simply because they’re talking to the wrong people—or engaging too late in the process. This training helps you focus your efforts where they’ll have the greatest impact.
What You’ll Walk Away With
A smarter, more strategic approach to navigating the government ecosystem—so you can build the right relationships, at the right time, and increase your chances of winning and growing contracts.
Who This Is For
- Small businesses and new contractors entering the government market
- Existing contractors looking to improve win rates and relationship strategy
- Business development professionals responsible for pipeline growth
- APEX Accelerator clients and anyone supporting government contracting success
Meet Your Instructor:
ASHLEY DUWEL, CEO of Duwel Dev, LLC
Ashley Duwel is the CEO of Duwel Dev, the fractional business development team for established businesses scaling in the government marketplace. Duwel Dev leads and implements federal growth strategies — owning capture, proposal development, and the BD infrastructure that turns pipeline into awards. Ashley is also the Founder of GovConHacks, a government contracting support platform offering training, tools, and community resources for small businesses working with the government.
With over 15 years of federal sales execution experience, Ashley has personally trained over 25,000 small business owners and supported clients in securing over $2.5B in contract awards/ subawards across civilian and defense agencies.
For the last five years, Ashley has served as a Procurement Counselor with various APEX Accelerators, helping small businesses navigate registration, certifications, market research, teaming, opportunity evaluation, and more.
Duwel Dev is a HUBZone and Woman-Owned Small Business (WOSB) certified firm headquartered in the Tampa Bay area, Florida.
Lisa Ashburn (verified owner) –
Amazing and incredibly insightful! Ashley has deep knowledge about key government contracts, categorized by role. She knows their characteristics, their goals, their approach to contracts, and how to engage them appropriately. I deeply appreciated Ashley’s candor and how approachable she is.
I confess that I didn’t know much prior to this course, and had a tendency to engage primarily with end-users, who are pivotal, but have no decision-making authority. I wasn’t clear about other roles, and what they were seeking. I’ll definitely change my approach now. Thank you, Ashley!