Description
Revolutionize the way your company presents its experience and past performance in the marketplace. Whether you’re an entrepreneur, a small business owner, or part of a large enterprise, this fast-paced and high-energy session will equip you with the strategies and tools you need to dramatically improve how your company is perceived by buyers and partners.
Led by Mr. Joshua Frank, Managing Partner at RSM Federal and bestselling author, this webinar introduces Value-Mapping—a proven framework used by companies of all sizes to quantify the value of past performance and strategically “bridge” that value to enhance perceived maturity, credibility, and market position.
You’ll explore:
- Why most businesses market their experience with only moderate success
- How to avoid common pitfalls in positioning past performance
- Real-world examples that demonstrate how to reshape your messaging
- Tools and templates to showcase your company’s breadth, depth, and capability
Target Audience: Entrepreneurs, small business owners, marketing, sales, and proposal professionals looking to improve how they market and communicate corporate experience.
Meet Your Instructor:
JOSHUA FRANK, Managing Partner, RSM Federal
Award-winning business coach, professional speaker, and bestselling author, Mr. Frank is a nationally recognized authority on government sales and business acceleration. With over 30 years in the government market, he specializes in bridging business strategies with federal sales strategies.
He is a recognized expert in the development and implementation of tactics and strategies required to differentiate, position for, and win government contracts. His seminars are consistently the top-rated sessions at national conferences and events. Mr. Frank’s coaching has helped companies win over $13.5 billion in government contracts and $30 billion in indefinite-delivery contracts. His tactics and strategies facilitate improved positioning, competitive advantage, and sales cycle acceleration to winning new contracts and increasing revenue. With thousands of testimonials, Mr. Frank’s approach is consistently rated as real-world, highly educational, and thought-provoking.
Managing Partner at RSM Federal, Mr. Frank is the author of multiple Amazon bestsellers, including An Insider’s Guide To Winning Government Contracts – Real World Strategies, Lessons, and Recommendations, Game Changers for Government Contractors, and The Government Sales Manual – a Deskside Reference. Mr. Frank also manages Veteran Warehouse Supply (VWS), which provides healthcare and hospitality textiles to the Department of Defense and Department of Veterans Affairs. Mr. Frank has been honored with the SBA’s award for Veteran Business of the Year, the Society of American Military Engineers’ (SAME) award for Industry Small Business Advocate of the Year, and in 2021, Mr. Frank was inducted into the Government Sales Hall of Fame with the inaugural Lifetime Achievement Award.
Mr. Frank has landed coverage in print and broadcast, including NBC, CBS, Fox Business, and dozens of other magazines and news outlets. He serves as Chairman of the Board for the Midwest Veterans Advocacy Foundation (VAF). He supports the SBA’s Emerging Leaders Program and judges applications for Arch Grants providing startup funding for entrepreneurs.
An avid outdoor enthusiast, Girl Scout and Boy Scout leader, Mr. Frank lives in St. Louis, Missouri, with his wife, daughter, and son. A former military intelligence officer, he holds a Bachelor’s degree in English, a Master’s in Management Information Systems (MIS), and a Master’s in Business Administration (MBA).
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