Description
Are you a business owner or aspiring entrepreneur looking to tap into government contracting opportunities? Join us for “How to Register and Maintain Your SAM.gov and SBA Profiles,” a practical session designed to help you navigate the latest updates to two of the most important tools in federal procurement: SAM.gov and the Small Business Administration’s (SBA) Dynamic Small Business Search (DSBS).
What’s New in 2025?
DSBS has a brand-new portal and search interface, improving how government buyers and prime contractors find small businesses like yours.
SAM.gov’s IRS validation step now features a new user interface, streamlining how your legal business name and EIN are verified during registration.
We’ll walk you through the complete process—from preparing your documents to keeping your profiles current—so you don’t miss out on opportunities due to incomplete or outdated information.
What We’ll Cover:
Preparing for SAM Registration – Understand what SAM is, how it’s used, and what to gather before you begin.
SAM Validation (UEI & IRS UI Updates) – Learn how the 2025 IRS validation UI works, what documents are required, and how to troubleshoot validation errors.
SAM Registration (CAGE Code) – Discover how to complete your registration and what happens after submission.
Updating Your SBA DSBS Profile – Explore the new DSBS platform and how to make your profile stand out in the updated search results.
Target Audience: Small business owners interested in federal contracting; entrepreneurs seeking to enhance their government business opportunities; Individuals responsible for maintaining their organization’s SAM.gov and SBA profiles.
Meet Your Instructor:

ASHELY DUWEL, Duwel Dev, LLC
Ashley Duwel is an experienced Federal Sales Strategist with a remarkable track record of helping over 500 businesses win over $100 million in government contracts. As the Founder & CEO of Duwel Dev, LLC, she specializes in providing comprehensive support for navigating government systems and processes, with particular expertise and certification in implementing the efficient project management platform Monday.com. Ashley is also dedicated to supporting veterans in their transition to entrepreneurship as a Certified Veterans Assistance Counselor. With her strategic insights and deep understanding of government contracting, Ashley Duwel is a trusted advisor well-versed in the challenges small businesses face in the marketplace.
John (verified owner) –
Excellent review of Representation and Certifications section of SAM registration, an area often completed too casually by many contractors.
Douglas Brent (verified owner) –
Excellent program. As a fairly new APEX Accelerator consultant, this program was solid reinforcement, especially the section related to DSBS.
Jillian Rose (verified owner) –
Lots of great insight! I walked away with multiple to-dos to improve my SAM and DSBS profiles.