Leveraging White Papers to Open Opportunities


Format: E-course
Duration: Approx. 90 minutes
Instructor: Lisa Mundt, The Pulse of GovCon
Learning Credits: 1.5 CPEs, 1.5 ATCs
*This course was recorded on July 9, 2024.

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Have you ever wondered what exactly a white paper is? Are you curious about how to effectively write a white paper that captivates your audience? Look no further! Join us for an engaging course where we delve into the world of white papers and their significance in the Government Contracting space.

White papers are powerful documents that focus on a company’s products, services, or industry expertise. They offer detailed information on a specific topic related to the company’s offerings or the industry it operates in. These documents aim to present solutions to known problems and can take various forms, such as Technical White Papers, Thought Leadership White Papers, Problem-Solution White Papers, Educational White Papers, or Product Comparison White Papers.

In our course, we will explore the ins and outs of white papers and discuss how they serve as strategic marketing tools for companies. You will learn how white papers can showcase your expertise, address customer needs, and generate leads by providing valuable information to your target audience. You’ll also discover the best practices for leveraging white papers to assist your firm in finding opportunities for contracts in the Government Contracting space.

Don’t miss this opportunity to master the art of white paper creation and take your Government Contracting business to the next level. Register now to secure your spot in this informative course!

Target Audience: Small business owners, sales personnel, business developers, proposal managers

Meet Your Instructor:

Lisa Shea Mundt

LISA SHEA MUNDT, Co-Founder of The Pulse

Ms. Lisa Shea Mundt is the Co-Founder of The Pulse, a research and advisory firm dedicated to the empowerment of Government Contractors. She received her BA with a double major in Writing, Rhetoric, and Technical Communications + Media Arts and Design as well as her MA in Writing, Rhetoric, and Technical Communication from James Madison University. She is currently pursuing her PhD in Writing and Rhetoric from George Mason University. She has 13 years of experience in Federal Proposal Development and procurement trend analysis and reporting. She has touched more than 200 proposal efforts totaling billions of dollars in wins across a multitude of Government agencies and departments. In addition to her proposal abilities, Ms. Mundt is also a renowned training Facilitator experienced in training clients on Business Development, Capture Management, Proposal Management, and Orals Coaching. She is a frequently leveraged industry pundit and provides quotations, content, and speaking to trade publications and associations. She has appeared in over 45 presentations and made 10 podcast appearances over the last 3 years. Ms. Mundt is an avid writer who taught the introductory writing course to college freshmen at James Madison University. She sits on the board of the JMU Federal Dukes Alumni Chapter and is the President Elect of Women in Technology (WIT).


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